Sunday, 12 April 2015

Make a brochure design that can say it all

Have you noticed several pamphlets and leaflets with illustrative photos and some text sprawled across counters, waiting areas and other such areas where there is a chance of people glancing at it? Have you been presented with catalogs containing the list of items sold? Well, these are brochures.

You can think of brochures as mini booklets that provide information in miniature level about what it talks. It could be made for one product, or service, or the list of products offered, or the list of services, or about an institution, or any such things. The brochures offer photographs, explanations, maps, step wise instructions and other such helpful information.

Colleges and schools that wish to publicize and advertise about their infrastructure, facilities, their achievements can design such brochures. They can be used for spreading information about the institution and pave way for admissions. Laboratories, gymnasium, playground, courts, sports facilities,  classroom ambiance, canteen, hostel facilities, transport facilities, qualified staff and more can be detailed in the brochures.

What more,the brochures contain photographs that justify the claims as well as impress the viewer and reader. One can decide to print single page as well as multiple page brochures and keep them for different purposes. It is not necessary that brochures need to be of multiple pages. They can be of single page too. It is all in the way the design is planned and executed. The elaborateness of the brochure should be decided based upon the content and the depth of detail that should be presented on it.

Single page brochures can be kept at shopping centers, given out as hand outs, and distributed on the go. When approaching someone to canvas or when someone comes over for an inquiry the multiple page brochures can be used and given to take away.




Real estate brochure design field is another field in which brochures can home in handy. Advertising a property, its features and facilities could be done very easily. Single page brochures can be designed in an eye catching fashion that can spark an interest in the reader. Multiple page brochures for townships, new plots and other such properties can be illustrated with photographs for providing more information. A detailed map can be illustrated to depict the route to access the place. A broader map can be made depicting the nearest access facilities near the property and the proximity to nearest rail station, bus stop, airport and other such facilities.

A designer who designs such brochures needs to pay attention to which details are emphasized and which need to be highlighted. The design should put the necessary details in spotlight such that it is easily seen by the user. The colors used should neither be dull nor too bright. A bad color combination would become an eyesore or avert the readers' attention.


Brochures have the selling power and can make or break the impression based on how they are designed. It is hence vital that one vests trust with a reliable designer who can pull the show off well.





1 comment:

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